gud logo asap motors

GUD Filters is South Africa’s premium automotive filter brand. GUD manufactures a full range of filters for the South African after-market, overseas export markets, and local OEMs.

The GUD filter brand has become an icon in the South African automotive industry for its commitment to quality, service, and product innovation, placing the Company at the forefront of automotive filtration.

Some of our product range includes:

  • GUD Oil filters
  • GUD Fuel filters
  • GUD Air filters
  • GUD Cabin air
  • GUD Filter kits
  • gud-lungs of engine-filters-asap-motors
  • gud-range-of-fuel-filters-asap-motors
  • gud-filter-kits-asap-motors gud sk11
Gud filters website


The GUD Filters quality system is regularly assessed by the South African Bureau of Standards to TS 16949: 2009. Our quality system, products and processes are audited regularly by OEMs to ensure their specific requirements are met and to this end, we have achieved the coveted Ford Q1 Status.

Our dedication to quality and customer satisfaction cultivates a team ethic that extends throughout the company, and includes suppliers of raw materials and services. A supplier development program encompassing quality, productivity and costing issues is vigorously pursued.

The effectiveness of the entire GUD quality system and its quality ethic has been a cornerstone of the company since its inception; thereby ensuring products consistently perform to the highest standards.

GUD Filters launches Service Kits

We continue to innovate our product offering with the introduction of GUD service kits. The GUD service kit includes the oil filter, air filter, fuel filter and engine oil required to perform a vehicle’s major service all in one box.

“We are excited to introduce the SK11 and SK17 service kits for various Toyota Conquest, Corolla and Tazz models and the Volkswagen Citi Golf. We are currently developing the entire range to meet our customer demand for a service fitment ready product solution. We are confident that our customers will enjoy the convenience of our service kits.” says Ian Law, Group Sales & Marketing Director, G.U.D. Holdings.

GUD’s award winning service kit packaging has been specially designed to ensure it is easy to carry as well as optimize shelf space at retailers. It also features the product images and vehicle applications on the packaging for easy identification.